Astoria Graphics Incorporated

Astoria Graphics has helped numerous clients integrate print, email and the web into their projects. We’ve found that a cross media integration with multiple touch points increases the likelihood of response and allows clients to measure and track a campaign’s success rate and return-on-investment (ROI), instantly and easily.

We can bring a direct mail campaign to the web by customizing each printed piece with a personalized landing page (PURL) that prompts the recipient to go online. We then tailor each PURL page to speak specifically to each individual respondent for a completely customized online experience.

At the page, the user can be prompted to take further action, or they can be linked to the company’s web site for more information. When a respondent logs in, we’re able to use their email address for follow-up correspondence. Since expanding our cross media solutions, we’ve helped many clients tap into previously hard-to-reach audiences.