Astoria Graphics Incorporated

Variable Data Printing (VDP) has changed the ways businesses do direct marketing, manage customer relationships (CRM) and develop advertising campaigns. Our clients can now personalize each piece and tailor a campaign’s message to speak directly to each and every recipient. Using information from a database, a client’s CRM software program, or external file, Astoria Graphics’ variable templates enable us to personalize print communications and change elements such as text, graphics, or images, without stopping or slowing down the process.

Instead of producing 10,000 copies of a single document and delivering the exact same message to 10,000 customers, VDP lets us print 10,000 unique documents—with customized messages for each customer. The results are powerful, and the return-on-investment (ROI) is easily measured.

We can work with client supplied data, consult on list development, data cleansing and analytics, and are able to integrate our digital print workflow with a wide range of CRM software packages.